RFM
Ideal for existing businesses with existing data.Loosely based on the Perato principle, it works on the premise that the most recent customers are more likely to order. RFM is a common marketing analysis tool that can allow you to quickly achieve a better return on investment (ROI). It stands for recency, frequency, monetary. This marketing analysis segmentation technique used to determine your best customers are based on how recently they purchased (recency), how many times they purchased (frequency), and how much they spent (monetary value).
The reasoning behind RFM was simple: people who donated once were more likely to donate again. With the advent of e-mail marketing campaigns and customer relationship management software, RFM ratings have become an important tool. Using RFM analysis, customers may be grouped and ranked for each of their RFM attributes. Each of the attribute scores can then be added and the score assigned to their database profile in 2 ways. First to give them an overall score and secondly to give them RFM profile in number format so a customer with a 9 9 9 profile would have the best RFM profile.
Your analysis includes
- Data score for each customer
- RFM weighting advice
- CSV or Excel file format
- Implemenation advice
- Data capture advice
- Professional project management
Everything you need to have a web presence for just £99.
- Your own domain name registration like www.yourname.com of your choice
- Web site hosting for 1 year
- 1 page professionally designed web site
- One set of error corrections and textual modifications
- One design layout
- Professional project management