FRAC analysis
Like RFM the same principles apply to recency, frequency and monetary value, although another variable is added based on P (product). FRAC allows you added either product or product categories into the data analysis. This allows more intuitive analysis and has practical benefits to the type of content used in the communication. FRAC
adds another dimension that will reveal more relevant information that can further tailor your customer marketing strategy.
Your analysis includes
- Data score for each customer
- Product category analysis & advice
- CSV or Excel file format
- Implemenation advice
- Data capture advice
- Professional project management
Everything you need to have a web presence for just £99.
- Your own domain name registration like www.yourname.com of your choice
- Web site hosting for 1 year
- 1 page professionally designed web site
- One set of error corrections and textual modifications
- One design layout
- Professional project management